20 Themes for An Email Campaign


Feb. 26, 2016

From BreakthroughBroker.com

Have you ever stopped to ask yourself:

“If I were one of my clients and I received and email from me, would I open that email?”

Is the information you send worthy of opening?

As an agent it is important to think about how you can make your online marketing efforts stand out. It’s fair to assume that your contacts will get bored of your emails if all you do is promote a listing or service. There has to be another component to your email campaign that will make the receiver want to open it and engage in your content.

One way you could add value to your email marketing would be to choose a theme for one of your campaigns and stick with it every time you send that email campaign. For example, each month you could send articles about trendy décor ideas. You don’t have to write the articles however, you should write original text in the email and link the article to that text.

By sticking to a theme that offers value to your contacts, they will begin to look forward to your emails thus – keeping you top of mind. Here are 20 possible email themes:

  1. List local events
  2. Offer a discount to your favorite vendors (if they approve)
  3. New technology products, specifically ones for a home
  4. First time home buyer information
  5. Home remolding projects
  6. Gardening tips
  7. Local sport team’s schedules
  8. Home décor and interior design ideas
  9. Pet’s up for adoption
  10. Highlight local businesses
  11. Food and drink recipes
  12. History about monumental buildings, hotels, properties, etc. within your city/community
  13. Inexpensive home updates
  14. Highlight local charities
  15. Recipes for home remedies
  16. Organizational tips
  17. DIY’s projects for all areas of the home
  18. Energy saving tips
  19. List local activities happening that month
  20. Community garage sales, estate sales

And here’s a bonus idea … why not offer film reviews of new movies, and plan a get-together at the theater for the first 10 who show up!

If you love these ideas but don’t have time to build your own email campaign, check out BreakthroughBroker.com and their special program On Demand Marketing where they build and manage campaigns for you with pre-written stories covering the topics above!

Tips on Asking for Referrals

From BreakthroughBroker.com

    successful business plan

Asking for referrals at any phase of your real estate career can be daunting. Although this is true, giving and getting referrals is arguably the best way to make more money and grow your book of business.

When preparing to ask for a referral it is important to clear any fears or pre-convinced notions you might have about the response. The saying, “The worst thing they can say is no,” will only slightly apply here because most likely you will not hear “No.” Next, you must know how you will approach the topic. Simply calling and asking, or using the canned term “Do you know anyone who could use my service?”, may not be your best bet. Instead, be strategic of when and how you will ask.

In addition to the above, here are five things you should implement into your referral strategy to ease the process and earn more committed referral sources.

  • Ask for an Introduction. Instead of requesting contact information, consider asking your referral source for an in person introduction to one of their friends/colleges. This creates a setting in which conversations will flow much easier due to the fact that you and the referral both have relationships with the source. A good way to approach this would be to take your source to coffee and ask that they bring your desired referral type.
  • Don’t treat referrals like cold calls. Asking for referrals should be strategic, not over the phone on an afternoon where you feel like you have exhausted all of your other lead sources. Ideally, you will want to ask your sources for referrals by mentioning it in a conversation that is not about referrals. It is fair to assume that you will get a much better response if you call with a purpose other than needing something.
  • Make it a habit. In addition to using the saying “A referral is the best compliment I can receive” in your email signature, make it a part of your daily conversations. A great way to develop this habit is to start evaluating your current conversations with clients and vendors. Note where you could have mentioned receiving a referral. The next time you have a similar conversation, slide the topic into the discussion.
  • Give and you shall receive. As an agent you have many opportunities to receive referrals, from carpet cleaners to past clients. If you would like to receive more referrals, start giving more. Ask the small businesses and vendors you work with if they would like you to refer them, as well as the best way for you to do that for them. This will let them know you take your referrals both received and provided seriously.
  • Change your vocabulary. Lastly consider replacing the word referral with the word recommend. For some people giving a “referral” can be scary and they may have a negative association with the very word itself.

Title Insurance Explained Visually


What is title insurance, and why should homebuyers purchase it when buying a home?

After all, doesn’t the attorney or title company handling the closing conduct a full title search and take steps to ensure you have a clear title? Isn’t this just another way to siphon a few coins off a real estate transaction?

Absolutely not!

Title insurance protects one of your largest investments you’ll ever make, and prevents a property owner from suffering financial loss which could be potentially catastrophic.

In our FAQ section we list over 70 ways someone can lose their property, even after a competent title search has been completed. Among these, are prior conveyances involving forgery or fraud, or unknown heirs who may step forward with a claim after an invalid property devise under a prior will, or even a conveyance involving a deed executed under an invalid power of attorney.

If you have purchased title insurance, at any time during your ownership of the property, if someone should claim to have a superior title interest, you will be covered for any potential loss, including the costs of defending your title in court.

Just how devastating would it be if you eventually discovered that someone else owned what you’d always thought was your home?

Do yourself a favor. When you buy a home, buy title insurance.  It’s a one time purchase which will protect you while you own your home, and even after you’ve sold your home should you be named in a lawsuit challenging the chain of title. Title insurance is affordable, and the rates are regulated by the State and cannot vary from company to company. Please watch this video to understand the essentials.

Seaview Title … Small Town Friendly … World-Class Service … Closings Made Easy!

What Are VA Home Loans?


What Are VA Loans?

As the video says, the name is misleading – they’re not loans FROM the VA.

The VA – short for “US Department of Veterans Affairs” – is the Federal military veteran benefit system.

The VA administers benefits and services for Servicemembers, Veterans their dependents and survivors.

Programs related to home loans are one of their key services.

The VA is not a bank; they do not provide home loans themselves.

But they do guarantee a portion of home loans provided to veterans and other eligible people by banks and mortgage companies.

These guarantees enable lenders to provide more favorable terms.

They are are commonly called “VA Loans”.

They cover buying, building, repairing, retaining and adapting homes for personal occupancy by eligible Veterans and survivors.

6 “Must Have” Social Media Strategies for REALTORS

Are you creating business buzz using the power of social media marketing?

Use the Power of Social Media for Your Business!

Use the Power of Social Media for Your Business!

If not, let Seaview Title be a partner in your success and show you 6 ways to use social media marketing to find more leads, create referrals, and improve your online presence. 


• If you have a Facebook page, use it to host a Facebook Contest. Run a local sweepstakes, and offer concert tickets or dinner for two to the winner. The point of this is to get more locals liking/following your page and engaged in your content.


• Team up with a local business in your neighborhood to do a twitter-only special. For instance, tweet “For 20% off at @HomeDepot, check back for the discount code I’ll share with you at 5pm today!.” This is a great way to obtain re-tweets and new followers, and help promote real estate related businesses.

• Add your Twitter Username to your business cards and other promotional marketing materials and encourage potential clients to engage with you by asking questions, and soliciting their questions or comments. This is easy to do using the @ function on Twitter.


• Take a video of a listing that you are representing, and include some item in visible place in one shot of the video. Ask your viewers if they can find the object and make sure that comments are turned off so the answer can’t be revealed. This is a great way to get viewers engaged in your listing video.

• Create a YouTube Channel and name it something like “Best Places to Visit in Naples, Florida.” Add a teddy bear in each video, and make it like a journey for your clients who follow the bear to various activities around your city, such as concerts, special locations, water parks, petting zoos, or arenas, marinas, new restaurants, and the like.  Mention in the video, “Wouldn’t you love to live in Paradise? Let me help you find the perfect home,” followed with your contact information.


• Turn Instagram into a treasure hunt. When you host your next open house, tell your followers “Follow this weeks photos to my next open house.” Throughout the week strategically take pictures of the neighborhood to provide clues to your followers about the location of the open house. The first person to find the open house via Instagram and showing they’ve collected certain clue cards along the way, could win a giveaway.

• Instagram allows for a 15 second video, so find a client who would feel comfortable leaving you a review in 15 second or less. Ask them something like “In 15 seconds describe what you enjoyed most about working with me.”


• Take and edit pictures of your city via Instagram and upload them to Pinterest.

• Use Pinterest to connect with your current buyers. Create a board and title it “Mr./Mrs. (clients last name).” Send your clients an invite to “Collaborate” on the board with you. Tell them to pin pictures of what they are looking for in their next home. Not only will your clients love this, but essentially every time they pin to your board they are marketing for you.

• Once you have found your clients their new home, take a picture of them next to their new house. Add the photo to the board and say something like “Another closed deal” while including your contact information and link to your website. (Be sure to always ask your clients to inform you while they are pinning so you can edit the text in theirs pins while also managing your brand.)


• Use LinkedIn to connect with local Mortgage or Title professionals in your area who would be interested in hosting an event with you. Also, you could connect with inspectors, cleaning companies, lawn services, and other real estate related vendors.